Aeffe, having brands such as Alberta Ferretti and Moschino under its fold, has announced the addition of Corrado Masini as Director General of Moschino and Lorenzo Panerai to the operational management of Pollini, in order to consolidate the management of group.

In his new role, Masini, having a long experience including those at Geox and Pinko, will shoulder the responsibility of strengthening the positioning of different lines under Moschino. He will also coordinate marketing strategies, operational, commercial and distribution aimed at supporting the international development of the brand.

Joining from Prada, Panerai, who will assume the role of Chief Operating Officer of Pollini will look after the manufacture, management and consolidation of footwear, leather goods and accessories under the brand’s portfolio.





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