Allbirds appoints Erick Haskell to oversee its international operations

Erick Haskell has been appointed the new president of Allbirds’ international division. Headquartered in San Francisco, Allbirds makes footwear using sustainable materials such as merino wool and tencel, a patented tree fiber the company says requires 95 percent less water to produce. Haskell is set to lead Allbirds’ commercial activities outside the United States.

Haskell joins Allbirds from Under Armour, where he served as Managing Director of Asia Pacific. Prior to Under Armour, he worked for several years at Adidas, where he held roles such as Managing Director of India and COO & CFO of Greater China.

“Allbirds’ success in its market has been inspiring to watch from afar”, said Haskell in a statement. “This is the ideal moment to combine my knowledge of international growth in the footwear and apparel industries with Allbirds’ sustainable manufacturing movement”.

Founded by New Zealand-born Tim Brown and San-Francisco based Joey Zwillinger, Allbirds launched its business in both the US and New Zealand in 2016. Today, the company also sells its products in Canada and Australia, and aims to expand to more locations.

Picture: Allbirds Facebook