Bustle Digital Group, the digital media company behind Bustle, The Zoe Report, Romper, and Elite Daily, has appointed Emma Rosenblum as the new editor-in-chief of the brand’s lifestyle group, according to WWD. Rosenblum takes on this newly created role after serving as Elle’s executive editor for two years. She will start in her new role, which involves overseeing editorial operations, content development and brand experiences, mid-July.

Bustle’s latest hire comes after announcing in April that the company's founding editor-in-chief, Kate Ward, would be leaving the brand after six years. Rosenblum will take on leadership of all of the company’s digital brands.

Before her time at Elle, Rosenblum worked as the editorial director of Bloomberg’s Pursuits vertical, which focused on luxury lifestyle and fashion. She also served as the senior editor f Bloomberg Businessweek. Other roles include stints at Glamour and New York Magazine as an editor.





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