Fashion and lifestyle trade show Capsule just recently hired on a new head director of women’s shows. Coming from an extensive background in fashion, Joanne Mohr joins the trade event in the new position.

In the new role, Mohr will oversee sales for the trade fair’s women’s shows. These shows take place several times a year in cities including Los Angeles, Las Vegas, Paris, and New York. Her experience spans from holding the position of executive vice president of women’s and children’s events of ENK to working as group show director for Accessories the Show. With her vast experience in this area, she will now head Capsule’s trade shows and see which brands are most suitable for the show. The intimate trade event is looking to stay small but rather strengthen their show by bringing on Mohr. “Now is the perfect time to bring on someone with Joanne’s experience, expertise and foresight in an effort to grow, excel and service our clients at the highest level,” co-founder of Capsule Deirdre Malone told the Fashion Network.

The show was launched originally in 2007 in order to bring together like-minded individuals to discuss forward-thinking fashion. Known for a global curation of brands across the globe, the show takes place eight times a year, with most shows located in the U.S. The Los Angeles women's show just took place this March 13-14 on Monday and Tuesday. As Mohr was just announced in the new role, it's likely that her work will be more focused on the remaining shows of the year.