Chip Foster buys back Chip & Pepper

Chip Foster, the original cofounder of Chip & Pepper has bought back the denim apparel brand. Chip & Pepper originally launched in 1987 with Wet Wear, the first skate and surf lifestyle brand in Canada. Shortly after they launched a series on NBC, including comedy skits, celebrity interviews, and vintage cartoon screenings.

The Chip & Pepper brand is known in the denim market for capturing the spirit of Southern California culture, while also consistently delivering high-end quality. Offering high-end designer details and the best fabrics, Chip & Pepper continues a tradition of vintage styling with a modern fit.

"The Chip & Pepper brand has defined culture, but it has also defined my entire life. I really have the feeling I have bought my soul back. And now we're going to bring that soul back into the brand as well!" Foster said in a statement. "This classic brand is ready to steal back the hearts of many long lost fans, and they're taking the newer age with them. Sometimes staying as true as possible to a brand's heritage is the most powerful way to connect with die-hard fans on an emotional level."

Chip & Pepper is ready for a significant re-launch under Foster's return to leadership. With a culturally relevant heritage brand narrative, executive team, and a licensing fleet, this re-launch is expected to revolutionize the classic brand. Foster's focus for the brand will be on creating new retail partnership opportunities, as well as new manufacturing and licensing partnership opportunities.

photo: courtesy of Chip & Pepper