Coco de Mer CEO Lucy Litwack: “The sexier end of the lingerie market is also crucial”

With over 19 years of experience in the intimates business, Lucy Litwack lives and breathes lingerie. She’s held senior roles at Victoria’s Secret, Bendon and La Perla, in addition to having been the mastermind behind David Beckham’s bodywear range for H&M. Since 2014, she serves as the CEO of Coco de Mer, the luxury British label best known for encouraging women to empower themselves and explore their sexuality. Upon joining the company, Litwack immediately knew she wanted to “own and grow it”. In 2017, that mission was accomplished when she acquired the business from erotic gifts e-tailer Lovehoney in a 5 million-pound buyout backed by an undisclosed investor.