- Sara Ehlers |
Los Angeles - Contemporary apparel brand A.L.C. recently just made a couple of key executive changes to their staff. In the past couple of months, new hires have included new president Jonathan Saven and several senior positions of different departments.
Additionally to adding a new president, A.L.C. has hired various other people with extensive skills in the fashion industry. Emma Sutton just joined the luxury brand team as a senior vice president of marketing. Her experience previously includes working at Dazed, a digital fashion magazine. Joan Hong was also hired on as a senior vice president of marketing. Her work spans from retail brands such as Diane von Furstenberg and Vince. At DVF, she worked as vice president of product development and studio director. At Vince, she was in charge of product development as vice president. In her role at A.L.C. she will be in charge of design, development, and production. Also, A.L.C. has hired Lisa Lee as director of e-commerce and Leore Arik as senior director of merchandising.
The new slew of hires only marks a new chapter for the brand by allocating some of the work. “With each person we bring on, I have no idea how I was able to live without them,” Andrea Lieberman, founder of A.L.C., told WWD. The new staff is also a product of the brand’s partnership with Interluxe, which was something Lieberman decided a year ago. The label also opened up a new showroom in New York, last week. The fresh staff and showroom space all prove A.L.C. is moving forward to build and grow its brand.