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Crew Knitwear brings on Tricia Franklin as CEO

By Sara Ehlers

Jan 25, 2016

Los Angeles - Crew Knitwear, which sells primarily under missy apparel brand Bobeau, recently added a team member to their company. The Los Angeles-based designer and manufacturer just hired Tricia Franklin as their new chief executive officer.

Franklin comes to the Crew Knitwear team with experience at various retailers in executive roles. In the past, Franklin worked at Kellwood Designer Alliance Group as president of BLK DNM, and also at Kellwood’s Halmode and Dorby divisions, as reported by Apparel News. Due to her experience, Crew Knitwear founder Chris Jung is confident in her abilities. “We are delighted to have added a seasoned executive to our team who understands both brand strategy and our fast-fashion production [model],” Jung told the publication.

Founded in 2001, by Chris and Peter Jung, Crew Knitwear is the leading wholesaler and manufacturer of Bobeau, Bobeau Collection, and H.I.P. label. Bobeau is available at various retailers including Dillard’s and Nordstrom. The contemporary brand appeals to a wide range of customers with various color palettes, patterns, and intricate fits. The brand offers cardigans, pants, skirts, knit tops, dresses and more.