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Crocs ropes in Gregg Ribatt as CEO

By Prachi Singh

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Crocs has brought in veteran footwear and apparel industry executive Gregg Ribatt as Chief Executive Officer of Crocs, who is expected to join the company in late January 2015. Ribatt brings to Crocs 20 years of executive leadership and outstanding performance in consumer branded wholesale and retail organizations in footwear and apparel. Most recently, he served as interim CEO of Spanx. Before that, he served as President and Chief Executive Officer of Collective Brands Performance & Lifestyle Group, which includes the Saucony, Sperry Top-Sider, Keds and Stride Rite brands.

“Gregg brings to Crocs a two-decade track record of success and leadership in guiding companies through significant growth and transformation,” said Thomas J. Smach, Crocs Chairman of the board, adding, “Since Gregg joined our board of directors in January 2014, he has contributed to the Board's efforts to conceptualize the Crocs of the future. We believe the transformation of Crocs will accelerate under his leadership.”

Before joining Collective Brands, he was President, Chief Executive Officer and a member of the Board of Directors for Stuart Weitzman Holdings, a luxury women's fashion footwear company. He also served as Executive Vice President and Chief Operating Officer of Bennett Footwear Group, which, at the time, was one of the leading women's branded and private label fashion footwear companies in the US. He will be based in Crocs' new Global Commercial Center in suburban Boston, while also spending significant time at Crocs' offices in Niwot, Colorado, as well as working with Crocs employees and customers around the world.

Andrew Rees will continue in his role as President and will report to Ribatt when he assumes his CEO role in late January. In addition to being CEO, Ribatt will continue to serve on the Crocs board of directors.

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