David’s Bridal names new CEO

David’s Bridal has announced on June 24 that James Marcum will take on the position as its chief executive officer. According to a press release from the popular bridal retailer, Marcum is expected to join the company later this week, taking over the role from the current interim CEO Tom Lynch.

Marcum joins the David’s Bridal team from Apollo Entertainment, where he has served as the Senior Operating Partner. With over 30 years of experience in leadership roles, Marcum has served as the CEO, COO, and CFO of companies including Marshalls, Circuit City, and Hollywood Entertainment among others, making himself known as a seasoned veteran in the retail, consumer, and services industry.

“David’s Bridal is an iconic brand with a strong legacy of serving generations of brides and helping them navigate their bridal experience,” Marcum said in a statement. “I am eager to work alongside the rest of the leadership team to build on the momentum the team has generated, accelerate the Company’s growth, and execute a successful transformation centered around fulfilling the needs of today’s modern bride.”

Marcum also expressed that the company is in a competitive position of having strong brand awareness through its digital presence and national footprint. He shared that he will be focusing on strengthening the brand to reach its full potential and establish David’s Bridal as a top choice for brides, bridal parties, and families.