Deckers announces management changes at Sanuk

Sanuk, a division of Deckers Brands has announced reorganisation of its sales division to accommodate the brand's continued growth and diversified product offerings. The brand recently promoted Erik Ecklund to the position of Senior Director of US sales and shifted Sanuk veteran Jeff Booth to oversee the sales for all of the Southern United States territory. Both positions will report to Brand President, Jake Brandman.

Ecklund will lead Sanuk's US Sales efforts, acting as the primary voice in the creation of the long-term distribution strategy and domestic tactics. He came to Sanuk two years ago, with extensive experience as General Manager of Podium Europe, where he launched their UK subsidiary business followed by heading-up the action sports youth lifestyle footwear sales sales at DC, Roxy and Quiksilver.

“To best serve our retail partners, we've realigned our sales force to improve efficiencies. This new structure, with key leadership in place, will allow our team to deliver the Sanuk experience in a seamless way,” said Jake Brandman, Sanuk Brand President, adding, “Over the past two years, Erik has proven his ability to build our brand, drive sales and deliver results. We are confident he will excel in this position.”

Jeff Booth, a long-time member of the Sanuk team, will oversee regional sales in the Southern US, and will continue to be Sanuk's ‘voice of surf specialty’, ensuring that the brand shows up and wins in this key channel. As part of this new regional sales structure, Sanuk is currently identifying candidates to oversee the Northern territory.