DSW names new Chief Information Officer

DSW Inc. has announced that Drew Domecq has joined the comapny as senior vice president and chief information officer, effective April 2. Domecq will report to CEO Roger Rawlins.

Domecq is an experienced IT professional who brings a mix of IT, commercial, and brand experience to his new role, where he will be responsible for the continued evolution of DSW's digital platforms to create engaging customer experiences online and in-store, while supporting key growth initiatives such as the launch of DSW's new loyalty program and acquisition of Canada's Town Shoes Ltd.

"The digital experience is a critical element of DSW's success today and in the future," said Rawlins. "We look forward to leveraging Drew's strong IT and digital skills to build innovative technology that brings to life an exciting customer value proposition for the future."

Domecq is actually fairly new to the fashion world, as he spent most of his career in the restaurant business. He joins DSW from Bob Evans Restaurants, where he most recently implemented a completely new standalone business systems architecture and cloud-based infrastructure. Prior to that, he was responsible for all restaurant technology and enterprise application development as vice president of technology solutions at The Wendy's Company. Domecq has also held leadership positions in the IT teams at Safelite and Qwest Communications. He earned a bachelor's degree from Princeton University and an MBA from Northwestern University's Kellogg School of Management.