Following the news that Peter Dundas is heading to Roberto Cavalli earlier this week, Italian label Emilio Pucci has named Massimo Giorgetti as its new creative director.

Giorgetti, who is currently creative director for Milan-based label MSGM, will take up his new role at Pucci in April and will split his time between his existing role at the label he founded in 2009 and his new job at Pucci in Florence.

His first womenswear collection for Pucci will be presented in September during Milan Fashion Week for spring/summer 2016.

"Massimo Giorgetti embodies the entrepreneurial spirit and ingenuity of a new breed of designers," a statement for Emilio Pucci said of the designer. "Hailed by the international press as one of Italy's most talented young designers, Giorgetti emerged on the fashion scene with a maverick aesthetic that gravitates towards irreverent, joyful prints and bold colour."





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