Extend hires Rob Pfeifer

Rob Pfeifer has been hired at Extend, an extended warranty start-up that works with digital retailers. The executive will be taking on the role of chief revenue at the officer at the company. Previously, he was chief revenue officer and chief financial officer of Affirm.

Pfeifer's appointment is effective immediately and follows the announcement that Extend secured 16.4 million dollars in funding. “We have very ambitious goals for 2020 after exceeding all our expectations in 2019,” said Woodrow Levin, chief executive officer at Extend, in a statement to WWD. “Having Rob driving sales operations, which he did for Affirm, one of the hottest alternative financing companies, is massive. We’re looking forward to tapping into his knowledge and experience as we take Extend to the next level.”

In his new role, Pfeifer will be responsible for building a customer-centric offering that allows merchants to drive incremental profit by easily offering extended warranties and protection plans to their customers. Pfeifer will build out an industry-leading revenue operations organization, including sales and business development as well as Extend’s customer success function. Pfeifer will report to Levin and be based in San Francisco.