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New York boutique and independent lifestyle label Extra Butter has announced the addition of Paul Lee as their new general manager. Lee is a sneaker industry expert with over 10 years of experience in brand management, retail operations and purchasing. Previously, he served as the creative brand director and senior buyer of Jako Enterprise/UBIQ in Philadelphia and Washington D.C.

"Paul has been an extremely well-respected figurehead. He has spearheaded some of the most highly sought-after projects and retail executions," said Jeff Staple, head of creative operations, TGS Inc. "Having Paul on the Extra Butter team, now gets us that much closer to our goals of becoming a premier global retail destination."

In his new role as general manager at Extra Butter, Lee will look to drive forth the boundaries of the sneaker industry and create excitement for the culture.

"Paul is a proven leader and has genuine passion for the culture and we are excited to have him on our team at Extra Butter," said Ankur Amin, CEO, TGS Inc.

"Being a true New Yorker, I'm thrilled to join the Extra Butter team," said Lee. "The growth of the Extra Butter brand has been exponential over their first 10 years and the opportunities are endless as the brand continues to evolve and innovate."