Grit Seymour joins Wolford as Creative Director

Wolford AG has appointed the well-known designer Grit Seymour as its new Creative Director. This position, which was created as part of the company’s strategic refocussing, is intended to systematically drive the brand development.

The new Creative Director’s main responsibilities will include the design of future collections as well an advisory function for Wolford’s overall brand identity. The first signs of her contribution will be visible in the 2016 Spring/Summer collection.

“We are especially pleased to have Grit Seymour join Wolford in this key position,” emphasized Axel Dreher, Speaker of the Management Board of Wolford AG, adding, “She is not only a well-known creative personality, but is also extremely well versed in the challenges of developing established brands on an ongoing basis. With her extensive experience, ranging from design to in-store branding, she will play a major role in increasing the charisma of the Wolford label.”

Seymour has designed for international fashion labels such as Donna Karan and Max Mara. At the end of the 1990s, she worked as Creative Director for Daniel Hechter before moving on to create the highly acclaimed first women’s collection for Hugo Boss. She has served as an advisor for numerous fashion brands and also designed and marketed her own ‘Tape’ label. Until recently, she lectured in experimental clothing and textile design at the Berlin University of the Arts.