Guillaume de Blic to lead Regent Apparel Group, owner of Dim and Petit Bateau

Investment fund Regent Apparel Group has appointed a new chief executive officer. Guillaume de Blic rejoins the company around ten years after leaving the entity that includes the Dim brands (DBI, Dim Brands International), owned by Regent L.P.

This new appointment marks a significant return for the executive. The chief executive officer is returning to a familiar environment and will once again oversee the teams at the DBI division, which includes historic lingerie and underwear brands such as DIM; Playtex; Wonderbra; Lovable; Abanderado; Nur Die and Bellinda. “I am proud and grateful to be joining Regent and excited about the opportunity that awaits me,” he wrote in a LinkedIn post.

Beyond DBI, the new executive will lead a diverse group of entities. Regent Apparel Group owns players in the lifestyle, ready-to-wear and accessible luxury markets, including Petit Bateau, Bally, Escada, Club Monaco and La Senza.

The new management's stated objective is to meet with the global teams and to delve deeper into each brand's strategy to unlock the portfolio's potential. Commenting on his appointment, the executive stated: “A new adventure begins, with great brands, talented people and a lot of ambition for what we can build together.”

Prior to joining Regent, Guillaume de Blic spent ten years at French brand Lacoste, where he had held the position of CEO for Europe, the Middle East and Africa since 2022. The executive announced his departure a few days ago in a LinkedIn post, stating: “When I look back on this journey, what I feel most is gratitude and pride for what we have built together, with a common ambition: to grow Lacoste and to strengthen, day by day, its appeal and its global reach.”