J.C. Penney has named Victor Ejarque Lopez as its senior vice president, general merchandise manager for women's apparel, effective June 10.

In his new role, Lopez will oversee and develop all womenswear merchandising strategies and create an enhanced shopping experience. He will report to chief merchandising officer, Michelle Wlazlo.

Lopez joins J.C. Penney with 25 years of experience in merchandising, product, supply chain and operations. He most recently served as vice president and general merchandise manager of global operations for Guess, Inc. Prior to that role, he was vice president and general merchandise manager of women’s apparel and accessories for Kmart, and spent 13 years with Stradivarius.

"[Lopez's] appointment fills a vital component of our merchandising leadership team, and we are eager to leverage his broad expertise in women’s apparel as we curate and develop sought-after brands and assortments to make JCPenney a preferred shopping destination for our customers,” Wazlo said in a statement. “He will be an integral part of our senior leadership team as we create an inspirational experience for our customers at every touchpoint.”

 

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