JCPenney brings two senior executives to drive omnichannel effort

JCPenney Company has strengthened its executive leadership team with the appointment of two senior leaders who will be charged with maximizing the power, reach and integration of the company's omnichannel capabilities. Michael Amend, formerly vice president of online, mobile and omnichannel for The Home Depot, joins JCPenney today as Executive Vice President of omnichannel. Additionally, Mike Robbins, formerly the senior vice president of global supply chain for Target, is joining the company as Senior Vice President of supply chain effective August 10.