Jim Pisani promoted as Global Brand President of Timberland
By Prachi Singh
Aug 8, 2016
VF Corporation has announced the appointment of Jim Pisani to the position of Global Brand President, Timberland, effective immediately. Pisani most recently served as president of VF’s Licensed Sports Group, which includes the Majestic brand. He will report to Scott Baxter, Vice President, VF and Group President, Outdoor & Action Sports Americas. In his new role, Pisani replaces Stewart Whitney who left the company in July 2016.
“Jim is a tremendously talented and accomplished executive with a proven track record of delivering consistent business results and generating new growth opportunities,” said Baxter, adding, “His passion, energy, and embodiment of the values deeply rooted in the Timberland brand and in VF make him the ideal leader to guide the brand into its next phase of global growth.”
Pisani joined VF in 2008 as president of VF Licensed Sports Group. The business unit’s Majestic brand is the official on-field uniform provider for Major League Baseball. It also supplies apparel and fanwear through licensing agreements with US and international professional sports leagues, colleges and universities, and lifestyle brands. Prior to VF, Pisani held a succession of leadership roles in branding, merchandising, sales and marketing at PepsiCo and Kraft Foods.
Meanwhile, Mike Pardini will step in as President, VF Licensed Sports Group. Pardini most recently held the position of vice president of sales for VF Licensed Sports Group and the Majestic brand. He joined VF in 2010 as director, Harley-Davidson sales. He has more than 25 years of sales and marketing experience at leading companies, including PepsiCo.