JLM Couture just announced a new designer for their bridal house. The company appointedd Allison Webb as head designer for her own namesake collection for the house that will launch this fall.

The new collection will ultimately debut October 2017. As head designer of the Ti Adora by Allison Webb collection, she continues to move forward with her bridal wear designs with JLM Couture."Allison's strong eye to detail and exquisite taste level make her an innovative asset," JLM Couture president and CEO Joe Murphy said. "Allison's design approach serves an aesthetic niche that JLM has long been looking to address."

The new line's details have not yet been disclosed, but it's likely that the bridal collection will reflect a modern, luxurious feel. "My goal is for Allison Webb gowns to be the perfect mix of timelessness and relevance; I want them to amplify a bride's natural beauty and for her to feel like the most stunning version of herself on her wedding day," said Webb. "She looks for a timeless bridal gown with clean lines, touches of embroidery, and fresh detail."

The multi-label bridal house is known for its high-end bridal gown collections. The collections include Hayley Paige, Blush by Hayley Paige, Lazaro, Tara Keely, Ti Adora, and more. Webb's newest gown collection will debut in October, although a specific date has not yet been disclosed.





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