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Joe Simons joins CVLT as lead editor of luxury/fashion commercials

By Kristopher Fraser

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Bi-coastal production studio CVLT continues to expand its reach and capabilities in full-service production and post, hiring senior editor Joe Simons as lead editor focusing on luxury and fashion commercials. Simons will be tasked with growing CVLT’s Editorial Department, further strengthening CVLT’s soup to nuts offerings under one roof.

“Having soaked up everything I could at The Mill and Cut+Run, it was time for me to take that learning and carve my own path,” said Simons in a statement. “I think what CVLT is building is absolutely the right model for clients today and by adding a high-end editorial capability we can provide the highest quality custom solutions for any client opportunity.”

Simons joins the CVLT team after three successful years at the Mill, where his editorial skills were utilized to craft several highly-regarded projects, including the ‘It’s What Connects Us’ campaign for HBO, the ‘Top Artist of the Year’ campaign for Spotify and several major campaigns for Ralph Lauren, among many others. Prior to the Mill, Simons launched his career at PS260 before spending 4 years at Cut+Run, a creative editing studio.

Simons' addition represents CVLT’s rapid lateral growth as a concept-to-completion creative studio, launching campaigns for top luxury and fashion brands including Lexus, Peloton and Louis Vuitton. He brings to the company an expansive range of editorial skills across digital and broadcast media, forging several close creative relationships with acclaimed directors who will benefit CVLT’s existing and future client roster.

CVLT
Joe Simons