- Kristopher Fraser |
John Galliano will be continuing on as designer of Maison Margiela. His contract has been renewed by OTB, the holding company for the brand, reflecting the designer's ability to boost sales. Since the designer took the helm in 2014, sales have doubled as he shifted the focus toward accessories, which now account for 60 percent of the business.
“I believed John was the only person who could take this house five years ago, and I am even more convinced of this today,” OTB chairman Renzo Rosso said in a statement. “John’s undisputed talent is only matched by his understanding of today’s generations, their way of thinking, their struggles, their dreams. And he is doing exactly what this maison always did at its best – disrupt, innovate and inspire.”
In the last five years a series of accessories (bags and sneakers in particular) have been launched, growing the house’s accessories business to 60 percent of its total sales. “I am super excited for this new chapter and grateful to Renzo for his belief in me and the vision for Maison Margiela”, comments John Galliano.
Photo: via OTB