K-Swiss Global brands announces new president for Supra Footwear and KR3W

K-Swiss Global Brands (KSGB) has just announced a new president for Supra Footwear and KR3W Denim Co. The South Korean company, which owns a portfolio of brands including the two aforementioned, decided to add Steve Harden to take over the position for the streetwear labels.

In his new role, Harden will oversee product, marketing, operations, and sales on an international level. He will report to the company's current chief executive officer and chairman Phillip Jeong. His previous experience includes serving as vice president of sales of Americas at Honeywell, vice president of sales and operations at Oakley, director of sales at Adidas and vice president of sales North America at Yakima Products. With an extensive background in sales and overall growth for his past retail companies, it seems that Harden is well suited for his position at KSGB.

His position is effective as of Monday, September 25. Harden will be based in Los Angeles at the KSGB headquarters. “I’m honored to have the opportunity to help lead and grow the Supra and KR3W brands,” he told WWD. “Our overarching goal is to create a robust retail and consumer-focused strategy, leverage our innovative product design process, and exceed our capacity to serve our loyal consumer base.”