Keds hires new vice president of sales to expand growth

Footwear company Keds just announced a new staff member to their team. The company has brought on a Dave Grange to serve as the brand's new vice president of sales of North America.

Established originally in 1916, the brand is now planning to further increase its presence in key retailers in the U.S. With Grange as a new hire, the company is planning to expand into premium distribution and overall elevation of the brand.

"It's a privilege to be part of the leadership team guiding the Keds brand through the next phase of growth," stated Grange. "Keds is such an iconic American brand with over 100 years of history. My initial focus is building new premium distribution, implementing a full segmentation strategy while protecting the heritage and legacy of such an important brand."

With 16 years of experience at Pentland Brands previously, he worked as chief executive officer helping to oversee profit and loss for the wholesaler. He worked with elite brands including Ted Baker and Lacoste. He also served as president of Lacost footwear in North America, helping increase sales over three years.

"Dave brings years of expertise, specifically with global heritage brands and growing sales where brand recognition is already in place," said Gillian Meek, president of Keds. "We were the first athletic shoe created specifically for women and Dave is a seasoned footwear executive who not only honors brand legacy but has a shining track record of growing sales for iconic brands such as Keds."

Photo: PRNewsFoto/Keds