- Kristopher Fraser |
Dockers Lisa Collier has been named president and chief executive officer of women's apparel company NYDJ. The brand is known for their denim offerings which are offered in department stores such as Bloomingdale's, Lord & Taylor, Bon Ton, Von Maur, Macy's, and Nordstrom.
Previously, Collier was president of Global Dockers and chief transformation officer at Levi Strauss & Co. She replaces Robert Skinner who resigned from his position.
In a statement, Mackey McDonald, chairman of the NYDJ board of directors and senior advisor to the brand's majority stakeholder Crestview Partners, said Collier "has a rich knowledge of denim and retail, as well as a track record of successfully transforming organizations for growth. Moreover, Lisa has a unique blend of operational expertise coupled with strategic vision and palpable creative energy. We feel confident that her leadership and passion for building brands will help take NYDJ to new heights.”
According to NPD Group, in dollar volume, NYDJ is the top denim brand at U.S. department stores. The brand is targeted at women over 35 with it "Original Slimming Fit" design, which includes strategically locked pockets and "Lift Tuck Technology." Innovations in textile fabric have also allowed the jeans to have a better fit and movement.
Collier became president of Dockers in 2013. She first joined Dockers parent company Levi Strauss & Co. in 2003 and served in a variety of roles. When she was chief transformation officer of Levi Strauss & Co., she oversaw the development and implementation of various initiatives across all the company's brands.
Prior to Levi Strauss & Co., Collier had stints at Tarrant Apparel Group, The Limited, and Hess's Department Store Inc.
NYDJ was originally founded as Not Your Daughter's Jeans in 2003. In 2013, they changed their name to reflect a consumer mindset as they have clients across a very broad age range, and also began adding fashionable tops and pants.