Lululemon Athletica announced strategic changes to its organizational structure to further elevate and reinforce the company's design and innovation-driven brand focus. Lee Holman, formerly Senior Vice President, Women's, has been appointed as Executive Vice President, Creative Director, effective immediately. In this new role, Holman will oversee both men's and women's product design and will report directly to Lululemon's CEO, Laurent Potdevin.

"Standing out requires a fierce commitment to constant innovation in functional performance. Our unwavering dedication to a singular design vision and craftsmanship has made us the global market leader in the category we've created and continue to define," said Potdevin, adding "Changes to the organizational structure, including the new role of Creative Director, are critical to executing upon our 10-year vision."

As a result of these changes, Lululemon has eliminated the role of Chief Product Officer. Tara Poseley, who joined the company in October 2013 as Chief Product Officer, will be leaving the company after a transition period. The establishment of a Creative Director position, the company said, will further unify men's and women's design under a singular creative vision, strengthening the design ethos of the brand.

Holman joined Lululemon in 2014 with 20 years of design and leadership experience, including senior positions at Nike, where he served as Creative Director of Nike Sportswear and most recently as Vice President of Global Apparel, Innovation and Equipment Design Men's & Women's. Prior to Nike, Lee was Creative Director for high profile brands such as Burberry, and spent several years at Abercrombie & Fitch, Levi Strauss & Co, and Paul Smith. Felix del Toro, Senior Vice President & General Manager, Men's, will continue to oversee the Men's business and will report to Holman.

Tom Waller has been promoted to Senior Vice President, Whitespace reporting directly to Potdevin. Whitespace, Lululemon's team of scientists and engineers, will continue to drive long-term innovation. Prior to joining Lululemon in 2012, Waller was Head of Aqualab at Speedo International. As Director of R&D at Progressive Sports Technologies, he provided strategic consultancy to global brands, as well as federation and elite athletes.

Stuart Haselden, Chief Financial Officer, will assume broader operational responsibilities adding Executive Vice President, Operations to his title. The company has also begun a search for a newly created position of Chief Supply Chain Officer reporting into Haselden, who will be responsible for continuing to optimize the company's scalable, global supply chain across multiple categories.

 

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