Macy's names new communications head

Macy’s Inc. has named a new head of corporate communications. The company has named Malek Robert “Bobby” Amirshahi as their new senior vice president of corporate communications, succeeding Cheryl Heinonen. He will officially step into his new role on December 7.

Amirshahi will be responsible for leading both internal and external communications across Macy’s Inc., as well as Macy’s cause work. In this role, he will help drive alignment and consistent messaging across business strategy, transformation, colleague and culture initiatives. He will report to Danielle Kirgan, chief transformation and human resources officer of Macy’s, Inc., and will be based in New York City.

“Bobby brings a strategic mindset to how communications and reputation can advance the business and inspire people. His energy, experience with high-profile brands and passion for inclusion make him a great fit for Macy’s, Inc.,” Kirgan said in a statement.

Amirshahi is an award-winning, 20-plus year veteran of the media and telecommunications industry. He is currently senior vice president, corporate communications at Univision Communications Inc., the largest Hispanic media company in the U.S. In this role, he manages corporate reputation, employee communications, corporate media relations strategy and execution, and elevates the company’s growth initiatives. Prior to Univision, Amirshahi held several public relations, corporate social responsibility and communications roles at Time Warner Cable, Cox Enterprises and its subsidiaries.