Montblanc names new creative director

Montblanc has named a new creative director. Marco Tomasetta, an experienced leather goods designers, has been tapped to lead the accessories house. The news was reported by WWD.

Tomasetta will start in his new role on March 1 and will be overseeing both writing instruments and leather goods at the accessories house. Nicolas Baretzki, CEO of Montblanc, told WWD that he that expects a more global creative vision for the brand rather than a category approach. In the past several years, Montblanc has expanded product categories, including smartwatches and headphones.

Tomasetta succeeds Zaim Kamal, Montblanc’s former creative director who started at the company in 2013. Tomasetta will be based in Paris and will travel between Montblanc’s writing instrument production facilities in Villeret and Le Locle, Switzerland, and the leather production facilities in Florence, Italy.

Tomasetta has a very impressive resume. Mostly recently, he was the design director, men’s and women’s leather goods at Givenchy. He has also worked at Prada, Chloé, and Louis Vuitton where he created a series of handbag patents. He is expected to transform Montblanc’s leather good offerings, given his stellar track record.

Although Baretzki didn’t reveal business specifics, he did say that Montblanc was able to weather the COVID-19 retail downturn thanks to their signature offerings and investment in e-commerce. Tomasetta’s first designs are expected to hit the market by the end of 2021.

photo: via Montblanc.com