Not-so-average: Arethabelle E. Smith, Head of Logistics at Shekudo

“I like to define myself as a storyteller in the sense that I found that I do enjoy telling stories of all forms,” said Arethabelle E. Smith when asked the question, ‘who are you?’ “Over the last couple of years, I would say that the story that I’m most passionate about sharing tends to be about the African narrative - what it means to be African, what it means to come from Africa,” she said. “Just how to push that narrative forward has been my main interest.” As the Head of Logistics and brand representative of Shekudo - a shoe and accessories brand produced in Lagos, Nigeria - Smith is ensuring her work reigns true to pushing the African narrative.