Pacsun appoints Amber Fredman-Tarshis as Sr VP and CMO

Pacific Sunwear of California (Pacsun) has appointed Amber Fredman-Tarshis as its Senior Vice President and Chief Marketing Officer. In her role, Fredman-Tarshis will work closely with the company's leadership team to further strengthen the PacSun brand among consumers while developing new and effective ways of reaching the consumer. She will report directly to Gary H. Schoenfeld, President and CEO.