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Paula Schneider hired as CEO at DG Premium Brands

By Sara Ehlers

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Paula Schneider, former head of American Apparel, was recently named chief executive officer of other apparel brands. Taking on the CEO role at DG Premium brands, Schneider will now be in charge of 7 For All Mankind, Splendid and Ella Moss. She was hired on by DG Premium Brands’ parent company Delta Galil. In her new role as CEO, she will oversee and promote global growth in addition to product expansion. “Paula brings an entrepreneurial mindset, demonstrated leadership skills and strong vision, which will be instrumental in executing our ambitious goals for these brands,” Isaac Dabah, CEO of Delta Galil, said in a statement.

Her past work experience includes working at known fashion brands including BCBG Max Azria, Laundry by Shelli Segal, and Warnaco. She served in presidential roles as these brands and were able to further contribute to these companies’ success. At her time at American Apparel, she also helped to implement strategies as part of the company’s turnaround plan after their bankruptcy filing. It seems that her new apparel brands will be in good hands under her lead.

DG Premium Brands