As men's wear becomes an increasingly important category for the House of Dior, the luxury fashion house has promoted their COO Serge Brunschwig to the position of President of Dior Homme. Brunschwig will step into his new role on September 1, and will also continue his role as COO. According to Dior, his new responsibilities will include "the further development of Dior Homme in ready-to-wear and accessories."

Fabrizio Malverdi, who has been piloting the men's division since 2011 through a major growth phrase and pushed the product range further upscale, will now be reporting to Brunschwig. Brunschwig has been making his mark on Dior Homme's for quite some time as he has oversaw their retail network with units combining both realms of men's and women's wear. This particular promotion comes as Kris van Assche, Dior Homme's Creative Director, shuttered his 10-year-old label to focus on his work at Dior Homme.

Prior to working at Dior, Brunschwig was CEO of Celine, another LVMH Moet Hennessy Louis Vuitton company. He has also worked at Louis Vuitton and Sephora, and has a plethora of expertise in the Asian and Middle Eastern markets. A graduate of Ecole Polytechnique, Ecole Nationale Supérieure des Télécommunications and Sciences Po, Brunschwig joined the LVMH group in 1995.





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