Shoes of Prey brings on new execs for sales boost

Shoes of Prey has recently unveiled a new strategy to amp up sales this year. The footwear company has hired on two new executives Andy Griffiths and Phillip Broyles in an effort to triple sales.

The e-tailer brought on Griffiths as vice president of marketing from Seven For All Mankind. At the denim label, he held the same position for four years. He also worked previously in fashion including elite brands such as Diesel. Broyles, coming from philanthropic shoewear company Toms, was brought on to the company last year also in an effort to help boost sales. In the past, he has worked with digital directing mobile and other platforms at various companies.

As both executives are accomplished in fashion in the past, their experience is meant to help move Shoes of Prey’s business plan. Aimed at women professionals, the brand retails handcrafted, customized shoes with a bit of an Australian style. The shoes range in price around 225 dollars, with annual sales below 50 million dollars according to WWD. With the help of these two new professionals, the brand’s goal in 2017 is to move forward to approximately 150 million dollars in revenue. As the brand continues to focus on its e-commerce site, only time will tell if the new hires are successful with their strategies.