Steve Madden announces two executive promotions

Steve Madden has announced two key executive promotions. Amelia Newton Varela has been named to the newly created position of President, and Karla Frieders has been appointed to the newly created position of Chief Merchandising Officer.

Newton Varela has over 17 years of experience with Steve Madden in various roles, most recently as Executive Vice President of wholesale. Frieders has more than 16 years of experience with Steve Madden in various roles, most recently as Executive Vice President of product development.