Resale platform StockX has announced Deena Bahri as its first-ever chief marketing officer. Bahri will be responsible for the company’s brand, marketing, content and design teams. In addition, she will lead StockX’s consumer-facing strategy.

Bahri joins StockX after spending just under two years at Helix, a personal genomics company. There, she served as the chief marketing officer. Before her time at Helix, she held executive positions at brands like Birchbox, Gilt, and Reebok.

The announcement of Bahri’s position as StockX’s new chief marketing officer follows the appointment of Scott Cutler as the brand’s chief executive officer in June earlier this year.

 

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