Tennis player Nick Kyrgios becomes owner and creative director of Stack Athletics

Stack Athletics, the rapidly emerging brand reshaping the racquet-sports apparel category, announced that global tennis star Nick Kyrgios has joined the company as owner and creative director, effective November 20, 2025.

Kyrgios – long known for his electric on-court presence, individuality and fearless style – said the partnership was a natural fit. “Stack represents everything I stand for—making noise and pushing boundaries,” he said. “We're building a brand with real personality. If it doesn't make people feel something, I'm not interested.”

In his new role, Kyrgios will lead creative direction across the brand, influencing design, capsule storytelling, athlete partnerships and the continued evolution of Stack’s bold aesthetic spanning tennis, pickleball, padel and lifestyle apparel.

Tennis has its traditions — I've never cared about fitting into them, Kyrgios added. “As Creative Director, that’s the energy I'm bringing to Stack. Raw, expressive, unapologetic. This brand is for people who show up exactly as they are. No filters.”

The announcement comes as Kyrgios prepares for a high-profile competitive return. In December, he will headline two major U.S. exhibitions — The Atlanta Cup against Wimbledon semifinalist Ben Shelton on December 6, and The Garden Cup at Madison Square Garden on December 8, where he will face American Olympic medalist Tommy Paul and join a mixed-doubles finale featuring Naomi Osaka and World No. 1 Aryna Sabalenka. Later in the month, on December 28, he will meet Sabalenka again in a marquee Battle of the Sexes exhibition in Dubai.

Stack Athletics president Jeremy Nef said Kyrgios brings a rare blend of creativity, authenticity and edge that will elevate the brand’s identity. “Nick is a massive addition to our team, bringing a style and attitude to help drive our company forward,” Nef said. “He's confident, a bit rebellious and willing to break the mold — just what our industry needs. His energy and individuality align with the culture we’re building.”