Top Fashion Influencers in the USA
Jan 6, 2019
These fashion influencers have not only managed to set themselves apart in the ever competitive fashion industry, but they have also managed to capture a loyal following via their social media channels. FashionUnited presents Top Fashion Influencers in the USA.
Wisdom Kaye - wisdm
Wisdom Kaye, also known as wisdm, is a 20 year old TikToker and model. Inspired by Hedi Slimane, Wisdom puts together amazing outfits and was named the “Best Dressed Guy on TikTok” by Vogue. The 20 year old has been posting videos on TikTok since January 2020 and has since then gained almost 8 million followers and has signed with IMG models. Every outfit on his Instagram account is a true work of art.
Through videos such as “Looks inspired by Marvel characters” and “Looks based on emojis” Wisdom gained millions of views. His unique outfits combined with his delightful personality definitely make him stand out amongst other creators. He has earned numerous collaborations with brands such as Coach and Boss, and walked for Balmain during the SS22 Paris Fashion Week. A noticeable aspect of his photos is that he hides his face, on Instagram he says: "I hide my face when I can because this has nothing to do with me. This is a creative exploration, a release of the mind. ".
Tessa Barton
Tessa Barton is an American fashion and lifestyle blogger, influencer, photographer, writer and business entrepreneur. Truly an all-round fashionista, in our opinion!
Barton has a blog called 'by Tezza' and she uses it to write about her top fashion picks, to share her favourite clothing pieces and to sell her curated art collections along with her video editing app.
She wrote a best selling book in 2018 called 'InstaStyle: Curate Your Life, Create Stunning Photos, and Elevate Your Instagram Influence'.
Tessa has 1.3 million Instagram followers and her feed shows a gorgeous collection of photos with neutral tones and pops of colour, some of the most stylish outfits, and at Instagram-worthy hotspots.
Furthermore, not only does Tessa write blogs and capture a consistently aesthetic Instagram page, but she has also launched her own vintage sunglasses collection called Lello. Her next milestones are to be anticipated by many followers to come.
Emma Chamberlain
Emma Chamberlain first became famous as a YouTuber but she is now an influencer and content creator across many social media platforms.
Her 10.6 million YouTube followers get to follow Chamberlain's life through her comedic videos where she completes challenges, gives wardrobe inspiration and shows off her travels.
As well as creating videos, the California-born personality has shown a flair for fashion with her simplistic style and effortless looks. This is a plus for her 13.6 million followers on Instagram as her laid-back vibes make it possible to recreate her outfits.
Chamberlain is also an entrepreneur having started her own coffee brand entitled Chamberlain Coffee.
Emma has taken the internet by storm as she also has a huge following of 10.4 million followers on TikTok. If you are looking to follow an influencer who will make you laugh as well as giving fashion tips, this is a two for one!
Chiara Ferragni
Chiara Ferragni became a well-known fashion blogger back in 2009 when she started her blog called The Blonde Salad, she is also an influencer and entrepreneur.
Once Ferragni had built a following online, she created her own apparel and shoe brand, the Chiara Ferragni Collection. As well, she turned her personal blog into an online fashion and lifestyle magazine and she transformed The Blonde Salad into a talent agency.
Her 24.4 million Instagram followers get to see posts about style, beauty, travel and her family. Ferragni's colourful feed is consistently aesthetic with positivity throughout. If you want some style inspiration, definitely check her page out!
Erika Dwyer
Erika Dwyer is a fashion and lifestyle influencer. She is originally from Massachusetts in the US but she now lives in Brisbane, Australia.
The stylish blogger has a growing Instagram with 50.9 thousand followers currently and her style can clearly be seen through her Instagram posts featuring street style outfits. Dwyer’s feed is colourful, consistent and filled with positivity.
Erika has a YouTube account with 1,760 followers and she has nearly 200,000 followers on TikTok! Her outfit reels often feature iconic movies such as Clueless, cartoon characters from tv shows such as The Powerpuff Girls and clothing inspiration videos.
If you want to dress more creatively, we definitely recommend you check this girl’s style out!
Shea Marie
As an online entrepreneur, Shea Marie does it all; running a luxury swim, resort and activewear fashion brand called Same Los Angeles and a plant-based skincare brand called The Feelist, while managing a successful Instagram page.
Always on the lookout for chic outfit ideas? Shea Marie might just be one of your next favourite style icons. Her Instagram feed is filled with wearable outfits ranging from street-style to high fashion, all the while creating a cohesive feed.
If you are looking for fashion style and inspiration, become one of Shea Marie’s 1.3 million Instagram followers.
Emily Luciano
Emily Luciano, a New York-based online entrepreneur, blogger and artist.
Her Instagram is filled with picture-perfect outfits. If you are looking for neutral tones and stylish inspiration, definitely take a look. Her looks range from flared trousers and white blouses to pastel clothing paired with gold accessories.
She has a separate Instagram page for her art and another account for styling. She also has a website where she sells her artwork and e-book guides and the website includes a blog where she gives outfit advice such as ‘five work looks for your week’.
Luciano has an Instagram following of 386 thousand followers. We look forward to seeing what she does next!
Carli Bybel
Carli Bybel is a 30-year-old vlogger and a fashion, makeup and beauty influencer and YouTuber.
She has a separate Instagram account for fashion called @thefashionbybel which has 1.8 million followers and she runs a fashion blog.
Bybel has worked with a number of brands including fashion retailer White Fox and beauty brands including GHD. She has a make-up label called Carli Bybel and she has previously collaborated with Anastasia Beverly Hills.
She runs a successful YouTube page which has 6.16 million subscribers and she has a total of 633,426,414 million views on all of her videos where she shares fashion, makeup and beauty tips.
Bybel is one of the biggest beauty and fashion influencers with a following of 4.8 million followers on Instagram as well.
Josie Bullard
Josie Bullard is a digital content creator, influencer and podcaster.
Bullard first sought out a career in graphic design so she attended the Herron School of Art and Design, but she quickly realised that this was not for her.
Since then, she has started a business offering content creation and mindset resources and she is the host of the 'Behind the Feed' podcast. Her Instagram feed is filled with vibrant colours and dazzling outfits.
With a following of 147 thousand followers on Instagram, Bullard is definitely an influencer to watch out for.
Emily DiDonato
Emily DiDonato is a 29-year-old YouTuber, influencer and model signed currently to IMG models.
DiDonato has modelled for brands including Calvin Klein, Giorgio Armani, Guess, Ralph Lauren, Victoria Secret and more. She has also walked the runway for a number of labels such as Chanel, Givenchy and Louis Vuitton.
She creates YouTube videos to give her followers styling tips, skincare advice and to give tutorials on her make-up looks. Her Instagram feed is filled outfit reels and smiling photos of her in fashionable clothes shot in sunny locations.
She has a following of 403 thousand YouTube subscribers and 2.2 million followers on Instagram.
Taylor Hage
Taylor Hage is a 31-year-old fashion enthusiast, model, TikTok star and YouTuber from Minnesota.
She is currently represented by the modelling agency Ford Models and is best known for her outfit styling ideas on TikTok and her modelesque poses and fashionable clothes on Instagram.
She was sent to New York Fashion Week this year by Tiktok to enjoy a front seat and to broadcast some of the most important fashion shows to her followers.
With a following of 1.4 million followers on TikTok, 279 thousand followers on Instagram and 9.99 thousand subscribers on YouTube, Hage is doing it all.
Raven Elyse
Raven Elyse is an American Youtube content creator, mostly targeting subjects about beauty, lifestyle and motherhood.
As a new homeowner, she posts very original videos on how to decorate and uplift your house with simple tips and diy’s to help her viewers, as well as “day in my life” vlogs with her daughter and their routines, her most viewed videos, showcasing the struggles of being a single mother and the admirable strength inspiring her single mom viewers.
Additionally, Raven has her own blog where she talks in depth about her passion for fashion, home decoration, as well as intimate conversations about her personal life.
With over 1.6 million subscribers on Youtube, Raven is a very successful entrepreneur on the beauty community on the platform.
James Charles
James Charles is a big Youtuber who got famously known after being the first man to become an ambassador of the CoverGirl magazine at the age of seventeen.
Best known for creating YouTube content, James Charles mostly focuses on makeup tutorials. Ranging from creating impressive and exaggerated makeup looks, to recreations from his fans’ makeup looks, James Charles has achieved a respectful reputation on his undoubtable talent with makeup, to where he now hosts famous celebrities to do their makeup on his channel such as Kylie Jenner, Addison Rae or Doja Cat.
With his channel with over 23 million subscribers, James Charles holds the title of most subscribed male beauty guru.
James Charles also created an eyeshadow palette with Morphe that was loved by the makeup community and sold out within minutes. He recently also hosted a Youtube series called Instant Influencer, where he was the host in a show aimed to discover new talent and show them how to be true influencers.
James Charles is an important voice to the LGBT+ community, and has paved the way for men doing makeup significantly, inspiring young viewers to be unafraid to express who they truly are.
Jackie Aina
Jackie Aina is a Nigerian-American Youtuber, famously known for joining the army during her time at college, where she discovered her passion for makeup and started working at MAC cosmetics. Jackie is a strong supporter of more needed diversity in the makeup industry, publicly criticising the lack of range in foundation colors.
She has collaborated with numerous makeup brands trying to deliver the best products for her loyal fanbase to provide the best tools to make them feel the most confident and secure in themselves, especially those of color, one of her most important goals as a makeup artist on YouTube.
She has gained over 3 million followers since 2009 and she only continues to grow her brand with her blog, home goods line, magazine appearances, collaborations, awards and brand deals.
Desi Perkins
Desi Perkins is a Mexican and American influencer known for her YouTube makeup tutorials and travel vlogs. With the help of her husband Steven, she has become well known for producing distinctive alternative videos with exceptional editing skills. She has recently also launched her own eyewear company, Dezi, after gaining experience collaborating with the eyewear company Quay Australia, whilst very excitingly taking on her pregnancy after years of conceiving complications.
Desi Perkins has been a long time in the social media industry, creating famous content such as her Eyebrow Tutorial video which currently holds over 17 million views, establishing herself as a talented artist, always creating the latest looks and content for her dedicated followers.
These fashion influencers have not only managed to set themselves apart in the ever competitive fashion industry, but they have also managed to capture a loyal following via their social media channels. FashionUnited presents Top Fashion Influencers in the USA.
Jaime Xie
If you feel inspired by high fashion style and chic looks, Jaime /ˈdʒeɪmi/ Xie might just be one of your next favourite style icons. Jaime’s Instagram page shows hundreds of outfits, ranging from urban cool to feminine and flirty, all the while creating a cohesive feed.
On her fashion and lifestyle blog, Jaime shares some insights into her youth. Originally from a small town called Atherton, near San Francisco, she attended a school with uniforms. Jamie always looked forward to the “free-dress” days and loved to play dress up. Starting from a young age, her love for fashion and her inspiring sense of style has only continued to grow.
Although Jaime currently lives in the sunny city of Los Angeles, she travels outside of the United States on a regular basis, also visiting Fashion Weeks from time to time. She vlogs her experiences on her YouTube channel, where the self-proclaimed ‘Chanel girl’ also shows her love for luxury fashion brands and their items.
Do you feel inspired yet? View Jaime’s photos, read her blog or watch her videos.
Alissa Wilson - Stylish Curves
Perceived as a plus size woman, Alissa Wilson knows first-hand, more or less, how difficult it can be for full-figured women to find the most trendy and stylish clothes in their sizes. Alissa, who is from Brooklyn, NY, has a Bachelor's degree in Communications and always dreamed of becoming a writer in the fashion industry. After trying to pursue this career, she decided to launch her own blog, Stylish Curves.
A beauty beyond size, and of colour, Alissa supports more of other African American, plus size designers and speaks to a diverse range of audiences. More so, the outfits that she shows off emphasize her features in an appealing way in which they accentuate her shape. She, thereby, inspires a unique audience of similarly-shaped women, or men, to dress with comfort and style.
Alissa radiates fun, elegance, and positivity, while influencing her audience on how to do the same. With almost a hundred thousand followers on Instagram, she is definitely one of the most important modern-day, healthy voices to be heard within the growing community of body-inclusivity.
Lilia Kazakova - Lilylikecom
As an online entrepreneur, Lilia Kazakova does it all; running a successful YouTube channel, managing an engaging blog as well as one of the most visually-stunning Instagram pages, alongside photography development for brands and creatively bringing her own stylish stationery line Supplied by Lily to life.
Originally from The Netherlands, yet with Russian roots, Lilia moved to the United States a few years back, where she had initially planned on following a Master’s course. This would have been a focus in Law at the George Washington University Law School for one semester, then followed by a return to The Netherlands thereafter. However, Lilia reconsidered about remaining in The States and ambitious at heart, after a series of bumpy rides in attempting to obtain a Visa, the beauty-with-brains was successful. She independently moved to Los Angeles this summer.
Lilia posts online content about many subjects; style, health, L.A.. lifestyle, and productivity with tips and tricks about entrepreneurship. By doing this, LilyLikeCom has achieved almost 250.000 subscribers on YouTube, 65.000 followers on Instagram along with a highly supportive fanbase. If you want to up your stationery game, definitely take a look at suppliedbylily.com
Cheralee Lyle - Ascot Road
Cheralee Lyle, born in Cape Town, living in NYC, is a perfect example of the woman you aspire to be, as well as someone you aspire to be with. Her Instagram feed consists of the prettiest pictures shot across her hometown New York City, and trust us - you’ll want to visit immediately after scrolling through the thousands of photos.
Cheralee’s high-quality Instagram photos are mainly focussed on fashion, although she also often films videos around beauty-related topics. Through her behind the scenes instastories we can get a glimpse of the influencer’s other hobbies and fun personality.
The 30-year old South African founded her blog in 2011. On Ascot Road (the name is an homage to the street she grew up on) Cheralee shows her followers around NYC and inspires them with her outfits and travel stories. Cheralee also shares her secrets behind the photos she posts and often mentions her favourite hotspots.
Not only does Cheralee have a great sense of style, her blogs and photos radiate joy and are a real addition Instagram feed. You can follow Cheralee via her blog, Instagram, and YouTube.
One Dapper Street
Marcel Floruss is a New York based blogger who, according to himself, is “simply a German dude who loves fashion and all that goes with it”. Jumping on the bandwagon early, he started his blog “One Dapper Street” in 2013. As the name already suggests, a unique blend of dapper and edgy streetwear outfits can be explored on his social media platforms.
The style icon was 15 years old when he first started to experiment with clothing. His passion for dance marked his fashion style and helped him fight teenage insecurities.
“Style is your way to say a thousand words before opening your mouth”
After graduating from high school in 2009, Marcel became a dancer and soon after travelled to New York for the first time. Inspired by the flair and endless possibilities, the 19-year-old decided to embark on a brand new journey: move to the fashion capital to study Fashion Merchandising Management.
After 2 years at the Fashion Institute of Technology, the influencer decided to invest his creativity in a blog, a platform to express his passion for fashion, modeling, photography and social media. A blogpost was released every day and the time-consuming hobby paid off: At the moment of his graduation, he was already able to support himself.
Another highlight of Marcel’s career was the creation of “Ankari Floruss”. Together with his friend, Moti Ankari, he realized that the footwear market lacked a brand, so they designed a whole collection of shoes that could be worn each day of the week for an entire season.
Known for his timeless style and very versatile and effortless outfits, the influencer gets inspired by nearly anything: A painting, a person walking by or different fashion shows. Marcel explains: “Keep your eyes and your heart open for fashion and it will come right to you.”
One Dapper Street has developed into a go-to website for menswear inspiration and has expanded to broader categories such as lifestyle and travel. At only 27 years, Marcel has established himself in a new country, a new city and a new environment and keeps inspiring people to pursue their dreams.
Message from Marcel:
“If you do know where you wanna go, then I urge you to follow your dreams. That means taking steps that don’t feel secure. That means leaving your comfort zone. Diving into the deep end and hoping it will work out and doing your best no matter what.”
You can get to know him better on Instagram, his blog, or YouTube channel.
Girl with curves
Tanesha Awasthi (“Girl with curves”), a licensed esthetician and multiracial American, started her award-winning blog in 2011. She studied at UC Berkeley with a degree in English and she supports the body positive and women empowerment movements. Cooperating with some of the most reputable and substantial fashion brands in the world, Tanesha was one of the first style bloggers to be featured in major fashion publications like InStyle or Glamour.
Having struggled with self-esteem and a major lack of confidence she realized that the road to loving herself would set her on a much more rewarding path. That was the moment the blogger decided to start GIRL WITH CURVES. At the beginning, it was not her intention to make a difference in the way women see themselves, but after some time Tanesha started getting a lot of messages from inspired women, who could relate to her.
What initially started as a personal style blog, has evolved into a site which inspires confidence through fashion, style advice, beauty tips and wellness. Girl with curves writes among others about overcoming bathing-suit anxiety, stretch marks or the ups and downs of pregnancy - topics, which many women are dealing with. The site also contains a diary of anonymous writers, which shows that mistakes and embarrassments can happen to anyone.
In 2013 the influencer introduced her first plus-size clothing collection, which featured skinny jeans, crop tops, skirts and peplum tops. 5 years later, she released an eye-catching collection in collaboration with Lane Bryant, which was selling out quickly. The 20 pieces available from size 12-28 reflect Awasthi’s style perfectly.
What Tanesha says about body positivity: “There’s no shame in struggling to love your body everyday, it’s completely normal and it’s okay. The struggle is a very real reality that lots of women live with every single day, not just sometimes. So if we can get even a couple days out of the entire the week where we don’t dwell on that weight gain, our pants being too tight, cellulite or any other so-called imperfection, we’re still body positive warriors!”
With her body positive attitude she encourages over 1.6 million girls and women worldwide to experiment and have fun with clothing and to develop a healthy relationship with fashion. Blurring out the strict lines between straight and plus size fashion Tanesha proves that great style goes beyond size.
A message from Tanesha:
My goal is to inspire unapologetic confidence, encouraging women to look and feel amazing, regardless of size. Remember, even a warrior is defeated in battle sometimes. But she keeps going, keeps fighting because she knows it's worth fighting for.
You can catch this inspiring woman at her blog, Instagram or her YouTube channel.
Jenn Im
Jenn Im started her YouTube channel in 2010 (previously called Clothes Encounters). She was born and raised in California as Korean American. She was confused about her cultural background and distanced herself. As the time went she realized she is proud of her heritage and wants to learn even more Korean. She started her YouTube channel way back when she was at university, and she majored in communications. Being on YouTube for more than 8 years, Jenn has changed the style of content she puts out there. She she is developing herself and wants to bring something unique to the social world.
Through Jean goes to series, she shows all the cool places she gets a chance to visit, sometimes by herself, with her husband or as a part of brand collaboration. Jenn was one of the first fashion and beauty influencers, that started the Favourites series, Fashion Hauls and Makeup Tutorials. Jenn is passionate about combining high-end clothes and more affordable ones to create unique outfits. She shows the fashion inspiration through various series: How I style, What would Jenn wear and Outfit challenge.
On Instagram she empowers subscribers to dress with confidence while staying true to themselves. She posts striking visuals with a charming artsy touch. Jenn is one of the most sought-after content influencers for major brands and publications. She partnered with: Daniel Wellington, La Mer, Levi’s, L'Oréal, BECCA Cosmetics, Calvin Klein, Refinery29, Teen Vogue and many more.
Jenn wanted to transform her passion into her own clothing line, and that is how Eggie line was born. It is a line of inclusive and affordable everyday staples. Few weeks ago, Jenn has addressed the facts about Eggie and how she and her followers feel about it. She is honest, listens to criticism and uses it constructively. Jenn is one of the few influencers that is willing to say what she really has on her mind.
Jenn also vlogs her everyday life, sharing vulnerabilities and experiences. She is not trying to portrait that life of an influencer is perfect, they are the same people as everyone else. She creates content that is influencing. Jenn is using her platform for good and sending a real message. Recently she created a video with a simple thought - In My Feelings. Her favourite feelings are smell of sage, showing somewhere new to someone you love, clean house, when you 100% relate to a fortune cookie, cuddles with a dog, feeling like you are in a music video, a good hug.
Few messages from Jenn:
All of us tend to examine life only through milestones and successes, we cannot only rely on this events to make us feel full and happy. Small joys you experience everyday that have a cumulative effect on the way you perceive happiness. You have to stop focusing on trying to be interesting, focus more on being interested. We are all on our own paths. Stop focusing where you constantly need to be.
Social media: Instagram @imjennim, YouTube Jenn Im, Eggie https://eggie.us/, @eggieshop
These fashion influencers have not only managed to set themselves apart in the ever competitive fashion industry, but they have also managed to capture a loyal following via their social media channels. FashionUnited presents Top Fashion Influencers in the USA.
Chiara Ferragni
Chiara Ferragni became a well-known fashion blogger back in 2009 when she started her blog called The Blonde Salad, she is also an influencer and entrepreneur.
Once Ferragni had built a following online, she created her own apparel and shoe brand, the Chiara Ferragni Collection. As well, she turned her personal blog into an online fashion and lifestyle magazine and she transformed The Blonde Salad into a talent agency.
Her 24.4 million Instagram followers get to see posts about style, beauty, travel and her family. Ferragni's colourful feed is consistently aesthetic with positivity throughout. If you want some style inspiration, definitely check her page out!