True Religion names new artistic director

True Religion has announced that Allen Onyia, co-founder of UpscaleHype, has joined the company as artistic director. Named “Menswear’s Most Important Instagram Account” by GQ in 2018, Onyia is a recognized tastemaker in streetwear fashion circles. In his new role, Onyia will innovate modern and elevated streetwear for True Religion, which has iconic roots in the aesthetic. He plans to apply the same ethos to design as he does to his platforms – “look good, feel good and be a part of something.”