Worth Collection just named a chief executive officer to their team. Effective immediately, Francine Della Badia was announced to take over the role as of June 7.

The direct-to-consumer womenswear company hired Della Badia after a nationwide search for a new CEO. The company recapitalized by an affiliate of private equity firm New Water Capital, L.P. in 2016. The contemporary, luxury label operates through a stylist network as well as through showroom appointments and retailers. Joining the team, Della Badia will help to expand the business further. "[Worth Collection] is a truly consumer-centric brand focused on experiential retail, and I am excited to continue to grow and evolve our business," Della Badia stated.

With over 20 years of experience in retail, Della Badia has worked at menswear retailer Bonobos previously as a CEO. She also worked over a decade at Coach and became the president of North American Retail for the company. "Under Fran's leadership we have plans to not only significantly expand our network of over 1,000 stylists but to fully develop and execute an omnichannel strategy which will leverage technology to augment the relationships our stylists have with our customers, elevate the brand experience and drive engagement," John Disa, chairman of the Worth Collection board said in a statement.

 

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