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Francine Della Badia has been named CEO of Worth Collection LTD, effective immediately.

Worth, a direct-to-consumer women's fashion apparel company operating the luxury brand "Worth New York" and the contemporary brand "W by Worth," designs, supplies and distributes luxury and contemporary women's apparel through an omni-channel approach via its stylist network, by-appointment showrooms, online and retail outlets. Della Badia joins Worth following a nationwide search, after the company's 2016 recapitalization by an affiliate of private equity firm New Water Capital, L.P.

"Under Fran's leadership we have plans to not only significantly expand our network of over 1,000 stylists," said John Disa, chairman of the Worth Collection board, "but to fully develop and execute an omnichannel strategy which will leverage technology to augment the relationships our stylists have with our customers, elevate the brand experience and drive engagement."

Della Badia comes to Worth with over 20 years of experience in retail. Prior to her time as CEO of menswear retailer Bonobos, Della Badia worked nearly 16 years with Coach, eventually rising to the position of president of North American Retail.

"I am thrilled to join the Worth team," Della Badia said. "Worth has a long and successful history built on offering beautifully made ready-to-wear and accessories through a bespoke shopping experience. Our stylists have strong relationships with our clients and our communities across North America. It is a truly consumer-centric brand focused on experiential retail, and I am excited to continue to grow and evolve our business."

Bryant Park search partners led the search for the ceo.

Omnichannel has been a major conversation in the fashion industry over the past several years. It has been the focus of strategic overhaul for retail companies, as they try to figure out how to give the best customer experience possible and adapt to an increasingly digital landscape. As Worth continues to expand their stylist network, their business model appears to be working for them.