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Yandy.com hires new chief executive officer

By Sara Ehlers

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Yandy.com recently just made a new change to its staff. Thom Brodeur has been hired on as the e-commerce chief executive officer.

In the past, Brodeur has worked at various technology companies including Marketwire, GoDaddy, Tallwave, Digital Air Strike, and more. His positions ranged from director of worldwide product marketing, vice president of strategy and marketing, senior vice president of global strategy and development and more. In joining the Yandy.com team, Brodeur will help the business “transition into the next phase of its growth,” WWD reports.

The emerging business was founded in 2005 as a lingerie and apparel line. The company, established by Chad Horstman, currently carries over 10,000 merchandise including dresses, costumes, bras, and accessories. In order to grow the business more, the company has brought on Brodeur for expansion. In his new role he succeeds Horstman, who previously held the position as chief executive officer.

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