Zalando appoints Jolanda Smit as new Global PR Director

Zalando has appointed Jolanda Smit as its new Global PR Director. Smit has a background in fashion and lifestyle PR acquired in London when she worked her way up from PR Assistant to Senior Account Manager at PR & Events agency Pressroom. She looked after brands such as Vivia Ferregamo, Malin + Goetz, M Missoni, and Dinny Hall to name but a few.

After five years, Jolanda moved to Amsterdam, where she organised the launch event of Topshop’s first shop-in-shop in the Netherlands, and closely worked with the international Ralph Lauren team on the global introduction of denim & supply. At jeans label G-Star Raw, Jolanda managed the PR & Communications team internationally, and worked on projects with Anton Corbijn, Marc Newson, Lily Cole and Pharrell Williams’ Raw for the Oceans, launched during NYFW AW14.