10 exciting augmented reality features for fashion shoppers

Technological advancements like augmented reality, virtual reality, 3D visualisation and 3D printing are increasingly applied in a creative way in the fashion industry. And they should be as consumers prefer trying on garments before buying them - online or offline. This is made easier by apps that have features enabling virtual try-ons, 3D animations and graphics that create virtual fitting rooms; the possibility for experimentation is limited only by the imagination. In order to reach out to tech-savvy consumers, brands are tapping into the online shopping trend with newer, social media friendly, easy-to-use apps on smartphones. FashionUnited has put together ten recent augmented reality features that could potentially revolutionise shopping habits in the near future.