2020: Online fashion sales zoom while physical retailers suffer

Fashion has been the most hard hit category by Covid-19 pandemic. Compulsory store closures, work from home schedules followed by low footfall at opened stores, negatively impacted sales at almost every brick and mortar fashion retailer. According to Reuters, the Office for National Statistics report showed that clothing sales declined 19 percent in November, their biggest drop since April’s lockdown and almost a third lower than a year earlier.