Los Angeles – 27 Miles Malibu is coming to Santa Monica Place for a temporary pop-up. Located outside of Bloomingdale’s, the beachy, bohemian label will host their interim shop.
The brand is known for their California-inspired apparel. The label emphasizes a relaxed, chic style introducing ponchos, sweaters, hoodies, dresses, bottoms and more. The pop-up will be located off of Colorado Avenue as a boutique-on-wheels. 27 Miles Malibu will be selling their merchandise through a temporary pop-up shop, known as their 27 Truck. The pop-up will offer the brand’s eclectic mix of Cali-fashion ranging from approximately 77 to 360 dollars in price. The vehicle-turned-store will be at the shopping center plaza this Sunday, November 1. The truck will be open for only six hours from 12 until 6 p.m.
The brand was founded by a trio: Ernie Vallorano, Emily Vallorano, and Katharine Marinaro. The three launched the brand in August 2012. Together, the dynamic group has over 30 years of experience working in the fashion and manufacturing business. The partnership came together from the idea of providing a diverse, lifestyle collection for women who crave modern, stylish comfortwear. The brand is based in Malibu, while its manufacturing and sourcing is done in China.