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A.P.C. opens up boutique in San Francisco


A.P.C. opens up boutique in San Francisco

By Sara Ehlers

Jul 21, 2016

San Francisco - French ready-to-wear brand A.P.C. has been making moves in retail. Recently, the brand just established itself in San Francisco by opening its another location in the U.S.

Approximately a year ago, French label A.P.C. had confirmed plans to expand in retail in California. According to WWD, founder Jean Touitou had mentioned his strategic plan to grow his brand without “over developing” it. This meant opening no more than three Los Angeles stores and confirming a San Francisco location that would open in 2016. Coming to fruition, the Jackson Square location has officially opened its doors as part of this retail expansion strategy. Off of Jackson Street, the accessible French label opened up its San Francisco location this week. San Francisco is the third city A.P.C. has tackled in the U.S., after retail openings in both New York and Los Angeles.

The San Francisco store will offer the brand’s men’s and women’s collections. Additionally, the shop will also offer A.P.C.’s accessories. The authentic label was established by Touitou in 1987 with a French origin. The brand started off with Japanese raw denim and eventually molded into the fashion brand it is today introducing menswear and womenswear. Based in Paris currently, the label has spread itself internationally with over 60 stores in cities such as London, Sydney, Hong Kong, New York, L.A., Tokyo, and more. San Francisco can now be added to that list as part of A.P.C.’s global retail reach.