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ADBD adds its clothing to Beverly Center

By Sara Ehlers

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Retail

Los Angeles – Creative agency and label ADBD recently decided to take the next big step into high-end fashion. Upping the label, ADBD will debut its Spring 2016 collection at the Beverly Center in Los Angeles.

ADBD will be adding its minimalist basics to Traffic, a designer menswear boutique. Michael Dovan, a founder of the store, is bringing the new genre of clothing into the store to help appeal to wider audiences. “We want to increase the visibility of new designers in this city,” Dovan told Apparel News. By adding their collection to Beverly Center, the label is largely increasing its reach, as the center attracts numerous shoppers every day from all over. Adding to the center's high-end take on fashion, ADBD will add its most recent fashion line. The ADBD Spring 2016 collection will include several draping, comfort styles for men. The color palette consists of army green, light pink, black, and white.

The clothing label, which was founded by Adam Derry, is known for its hooded fleece pullovers, retro-army jackets, solid jersey crew necks, and a variation of other men’s basics. Currently, the brand’s merchandise ranges up to 250 dollars for a hoodie pullover. At Traffic, the label will retail all of its clothing form its newest collection.

Photo: ADBD

adbd
Beverly center
spring 2016 collection
TRAFFIC