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Aella pops up in Los Angeles

By Sara Ehlers

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Los Angeles-based brand Aella is popping up on Larchmont Boulevard for a temporary shop throughout the holiday season.

Encompassing a space on the popular retail and dining stretch, the pop-up will offer the e-tailer’s stylish womenswear apparel. The store’s décor reflects a minimalist, chic image that reflects the brand’s garments. Aella offers comfortable, modern essentials for the modern businesswoman as well as casual wear. The brand includes high-quality materials such as feather skin, which is produced by their own knitting mill based locally.

Although sold primarily through e-commerce, the brand has had in-person shopping opportunities. Aella paired with Tanya Heath earlier this year for an event that brought together professional women in a variety of industries. The brand has also supported female empowerment with a campaign in the past that highlighted top female executives in various industries.

The Los Angeles based brand currently does not have any bricks-and-mortar stores. Currently, the pop-up will be open until December 23.

Aella