Allbirds opens first Atlanta store

US footwear and apparel brand Allbirds has opened its first store in Atlanta.

The 3,000 square foot space is located at the city’s Ponce City Market and stocks a range of the brand’s products, which are known for their use of regenerative natural materials.

The new location also includes nods to the local Atlanta community, such as Rabbiteye Blueberry shoelaces and handmade laser-engraved Georgia Peach pins.

Allbirds now has a total of 30 stores globally, with locations across North America, Asia and Europe.